Red Bull Mind Meld - Ultra Music Fest




For Ultra Music Festival 2012, Red Bull tasked us with producing a massive projection mapped installation on the side of the iconic Intercontinental Hotel adjacent to the Festival’s location in Miami’s Bayfront Park. The resulting projections covered approximately 20,000 square feet of the 366′ tall hotel’s north facade.


We created more than 30 custom 3D animation modules, integrating cultural and extreme sports footage from the Red Bull content pool into the projections.


SenovvA, the technical solutions and production company that provided gear for the recent Oscars telecast, calibrated and seamlessly blended 12 large format Barco HD projectors to create the single canvas you see in the video below.


Special thanks to the InterContinental Miami for providing such an amazing canvas and playing host to our crew. (icmiamihotel.com)




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Choreografx is based in Brooklyn, NY

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